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Use census data to map populations by generation for business expansion. A brief summary of the item is not available. Add a brief summary about the item.

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Item created: May 22, 2024 Item updated: Oct 17, 2024 View count: 671

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You're a co-owner of a small chain of travel agencies, with locations in the Los Angeles, Washington D.C., and Chicago areas. You and your business partners are interested in expanding your travel services this year to include luxury travel tours, and preliminary Internet research has convinced you that the baby boomer generation—people born between 1946 and 1964—is your most promising target market. To help you decide where to expand, you'll find a public web map in ArcGIS Living Atlas of the World and visually analyze it to assess and compare the agency location options. As you work through the steps in this tutorial, you'll use the following skills: opening a map from ArcGIS Living Atlas, exploring the map using bookmarks and pop-ups, and using predominance smart mapping to compare the viability of different locations based on the predominant target market.

This is an archived copy of the tutorial and will no longer be updated. You may find all archived tutorials in this group

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Sharing and reusing Learn ArcGIS tutorials are encouraged. Learn ArcGIS material is governed by a Creative Commons license (CC BY-SA-NC). See the Terms of Use page for details about adapting this tutorial for your use.

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